Scope of Digital Marketing in Pakistan

It is no doubt that Pakistan is full of potential and according to the surveys Pakistan has 65 percent youth and if we utilize this youth to the right path we can generate much more revenue. If we talk about India, the Indian IT industry is a major exporter of IT services with a total revenue of $180 billion in revenue and employs over 400 million people directly. But in Pakistan total revenue generated by the IT industry is a few billion dollars. The problem is we are lagging very much behind in the IT sector. The reason is we don’t struggle; we have all the adequate resources and potential. Pakistan is one of the countries with maximum potential. And we are struggling to some extent as we see that Pakistan is on its way to becoming the Silicon Valley of South Asia. Our country is making progress in almost all fields especially those which run this modern world. But still, we need to make efforts in digital marketing.
    Digital marketing is slowly eating away the traditional marketing. In this modern world, through different channels of Digital marketing ( Email Marketing, Mobile Marketing, SEO, social media) it is much easier to mold the opinion of the consumers. In fact, in 2017 total revenue generated by digital Ad services surpassed that of TV Ads. Therefore, marketers and companies have to familiarize themselves with new techniques such as Google Analytics, Google Adword, Google Adsense, Campaigns and Search Consoles. All the things mentioned above, the scope of digital marketing in Pakistan seems quite promising.

   Why choose this as a career:

There are many reasons to choose this as a career. By keeping in mind that it is the future of technology, there are certain arguments given below.
1. It is the future of Marketing.
2. It pays well.
3. It is dynamic in nature and copes up with the changes in modern technology.
        So if you are not a medical, engineering or accounts students then I must say that you should pursue your career in this field.